Google Analytics 4 and GDPR: Everything You Need to Know

Four years have passed since the European General Data Protection Regulation (GDPR, also known as DSGVO in German, and RGPD in French) took effect. That’s ample time to get compliant, especially for an organisation as big and innovative as Google. …

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Google Analytics 4 (GA4) vs Matomo

Google announced that Universal Analytics’ days are numbered. Universal Analytics will be replaced by Google Analytics 4 (or GA4) on the 1st of July 2023.  If Google Analytics users want to compare year-on-year data, they have until July 2022 to …

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How to Use Web Analytics to Improve SEO

Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive. In order to succeed in such a crowded space, it’s essential to equip yourself with the right tools and …

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