According to several sources (datanyze.com, builtwith.com, …) 20% of all online stores are using the WooCommerce WordPress solution. As a result, we thought some of you would be interested in knowing how you can track WooCommerce orders in Matomo (Piwik) without getting a headache.
What is WooCommerce?
Some of you may not be familiar with WooCommerce. It is one of the most popular WordPress plugins allowing you to transform your website into an online store with a few clicks.
The main advantages of WooCommerce are:
- free of charge
- highly customizable
- easy to install
- huge community
The WooCommerce Analytics plugin for Matomo
Tracking e-commerce websites is always challenging as there are so many things to be taken into consideration. However, the InnoCraft team (the professional branch of Matomo) has developed a premium feature in order to track all orders into Matomo.
The Matomo WooCommerce premium feature is straightforward and easy to install and configure. You can find the plugin settings in WooCommerce under « WooCommerce => Settings => Matomo »:
Once done, you will see the data appearing in your Matomo when an order is completed:
The InnoCraft team made sure the plugin will record all completed orders 100% correctly (eg. ignoring failed orders, not missing any completed orders). The plugin will even track orders of customers who use an ad blocker thanks to a server-side tracking technique.
Is the WooCommerce Analytics plugin an alternative to my current Matomo tracking code?
No. The WooCommerce Analytics plugin only records orders and abandoned carts made through the WooCommerce plugin. It will not record any page views, events or other actions. If you are looking for a great WordPress plugin to insert the Matomo tracking code into your WP website, we strongly recommend WP-Piwik.
Tell us your story
If you are a WooCommerce or WordPress user and would like to tell us about how you use Matomo, we would love to hear your story and blog about your WooCommerce or WordPress story!