Simplify government analytics by finding out exactly how to best serve the public on your website
Making sure people are accessing the necessary resources on a government website can be a challenging task without the right insights. Not to mention the strict adherence to GDPR and additional emphasis on security and user privacy necessary to ensure the safe-keeping of public data.
Why government agencies need Matomo Analytics:
In order to serve the public better, governments need powerful insights to ensure they’re understanding the roadblocks to public experiences. Where on the website are users getting stuck? What does the public need most help with? With data analytics in the government sector you’re able to get a deeper understanding of your community’s patterns/behaviours to find out how to meet their needs.
As well as this, there’s the crucial aspect of privacy and 100% data ownership to ensure public data doesn’t end up in the wrong hands.
Trusted by government agencies worldwide
Why do governments choose Matomo?
100% data ownership
Matomo gives you full control of your website data as you have 100% data ownership.
Governments working with very sensitive information can trust Matomo knowing with certainty that no third-parties are looking in and having access to that data.
Privacy and security
For many government agencies, respecting the privacy of their citizens is important, and this is why government departments trust Matomo’s On-Premise hosting service. Hosting On-Premise is often a preferred alternative to Cloud hosting, which is what you get from the majority of web analytics platforms.
Look at Google Analytics for example, which is a cloud-based platform, when using Google Analytics, all traffic patterns are stored on Google’s server, which they can use to figure out a lot about these individuals and can even re-target and track them through their advertising platforms.
GDPR Management
Matomo offers an advanced General Data Protection Regulation (GDPR) Manager to ensure websites are fully compliant with the new regulation. As the GDPR continues to evolve, you can be assured that Matomo will be at the forefront of these changes to create a safer web experience for everyone.
Making sure websites are fully GDPR compliant with Matomo’s GDPR Manager, including giving users:
✔ Right of access
✔ Right to withdraw consent
✔ Supports “Do Not Track”
✔ Right to data portability
✔ Right to object
✔ Delete historical data
✔ Right to erasure
✔ Anonymising features
✔ Anonymise historical data
No Data Sampling
Did you know that accurate data reporting is often capped? Meaning once your website traffic reaches a certain limit, the data then becomes a guess rather than factual.
With Matomo you get 100% accurate data. It’s totally up to you how much data you store and for how long.
Governments working with large data sets will need this. No other tool will give you the freedom to gain insights without limitations which is a big bonus for departments with demanding data requirements.
This is where tools like Google Analytics become extremely limited and cashes in with their GA Premium suite. At Matomo, we believe all data should be reported 100% accurately.
Peace of mind
✔ User-Privacy Protection – Matomo is trusted and used by industries that have strict compliance and data privacy regulations to ensure that their user’s privacy is protected.
✔ Reliable & Secure – Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.
✔ No data limits – When you use Matomo On-Premise, It’s totally up to you how much data you store and for how long. No other tool will give you the freedom to gain insights without limitations which is a big bonus for organisations with demanding data requirements.
Intranet Analytics
Matomo (Piwik) lets you access reports showing how your Intranet content is accessed across your internal sites, so you can learn to improve the content and experience for your users and colleagues using the websites. It provides overview of traffic and general patterns and insights, as well as allowing to drill down to visitor paths.
You can track several websites, and even track Intranet sites and portals, a popular feature among government departments and universities.
Matomo's other recommendations
Government departments can look into:
Site search – to show what terms people are searching for most. Which page is most visited to show the effectiveness of policies – that people are trying to find out more about particular initiatives
Rollup reporting – to foster greater multi-agency collaborations
Campaign tracking – see how your initiatives are really doing.
Check out a list of other features that you feel might be needed here.
"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."
Get in touch
Please contact us to learn about which features will best suit your needs. Receive a complimentary session with one of our team members to go through how we can customise Matomo to fit your needs.