FAQ: How do I let visitors opt-out from tracking?
…on privacy laws that apply to your website (e.g., GDPR/ePrivacy) you may be required to track only with consent (opt-in). If you want to or are required by applicable privacy…
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FAQ: Setting up accurate visitors geolocation
…Geolocation and Privacy A couple notes about Geolocation and Privacy in Matomo: The geo location database is installed in your server, so your visitor IP addresses (and any other of…
FAQ: Matomo Connector EULA
…a Matomo On-Premise user we process your personal data in accordance with matomo.org/privacy-policy/. If you are a Matomo Cloud user we process your personal data in accordance with matomo.org/matomo-cloud-privacy-policy/. If…
Blog: Fintech Content Marketing: 10 Best Practices & Growth Strategies
…for years to come. But remember, you need to make sure you’re only using privacy-friendly, compliant tools to protect your audience’s data. Thankfully, Matomo has you covered. As a privacy-friendly…
FAQ: Which events / activities are being tracked in the Activity Log?
…Privacy: Set IP Anonymise settings Privacy: Set delete logs settings Privacy: Set delete reports settings Privacy: Set scheduled report deletion setting Privacy: Raw data anonymization triggered Scheduled report created Scheduled…
Matomo for Financial Institutions
Web and App Analytics for Financial Institutions The only web and app analytics platform that empowers financial institutions ethically Matomo gives financial institutions the insights you need while ensuring privacy,…
How an online academy improves website performance and ensures compliance with Matomo
…However, concerns over GDPR compliance and data privacy prompted them to look for a new solution. Switching to Matomo allowed them to gain better insights into visitor behaviour, optimise their…
Blog: What is audience segmentation? The 8 main types and examples
…features for privacy control, enables cookieless configurations, and supports compliance with GDPR and other regulations — all without compromising user privacy. Take advantage of Matomo’s 21-day free trial to explore its capabilities firsthand…
FAQ: User ID tracking requirements and data collection
…and privacy If your organisation operates in a region governed by privacy laws such as the GDPR, ePrivacy Directive, CCPA, or similar frameworks, ensure that consent explicitly covers the collection…
Blog: How AI is reshaping web analytics and how to measure real human traffic in 2026
…behaviour or AI traffic. This is where privacy-first web analytics is becoming strategically important. Today, a growing share of what appears in dashboards isn’t human at all. It’s AI assistants,…