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Who should watch this bootcamp
This bootcamp is perfect for data analysts, product managers, digital marketers and business leaders who are seeking a more streamlined approach to data measurement. If you’re interested in moving away from a chaotic « track-it-all » mentality and towards a focused, lean, and privacy-first analytics strategy, this workshop is for you.
What you’ll discover
- Practical steps: Learn actionable strategies to reduce data bloat and implement lean, privacy-first analytics in your organisation.
- Real-life examples: Explore case studies of companies that have successfully adopted focused and privacy-first analytics.
- Deep insights: Gain a deeper understanding of how to prioritise quality over quantity without sacrificing valuable insights.
With over 16 years of experience in the digital industry, Timo Dechau spent the first eight years in product management, learning the critical importance of reliable data to accelerate progress and make better decisions. He then dedicated the next eight years to creating, maintaining, refactoring, and simplifying data stacks for a diverse range of companies—from start-ups to DAX-listed corporations. His focus has always been on finding the best path to achieve quick time-to-value while ensuring data reliability.
Building on this foundation, Timo began sharing his expertise in data and tracking design through his Substack newsletter and YouTube channel. Passionate about tracking products, subscriptions, purchases, and content, he is committed to data protection and privacy. He avoids tracking users or customers, considering it intrusive, and upholds data protection as a core asset in all his projects.