With over 16 years of experience in the digital industry, Timo Dechau spent the first eight years in product management, learning the critical importance of reliable data to accelerate progress and make better decisions. He then dedicated the next eight years to creating, maintaining, refactoring, and simplifying data stacks for a diverse range of companies—from start-ups to DAX-listed corporations. His focus has always been on finding the best path to achieve quick time-to-value while ensuring data reliability.

Building on this foundation, Timo began sharing his expertise in data and tracking design through his Substack newsletter and YouTube channel. Passionate about tracking products, subscriptions, purchases, and content, he is committed to data protection and privacy. He avoids tracking users or customers, considering it intrusive, and upholds data protection as a core asset in all his projects.

If you need assistance with tracking and data collection, Timo Dechau is the professional to consult—not the NSA, but perhaps someone as effective as the Ghostbusters.