Web and App Analytics for Financial Institutions

The only web and app analytics platform that empowers financial institutions ethically

Matomo gives financial institutions the insights you need while ensuring privacy, security, and compliance with strict regulations.

★★★★★ 4.6/5

Based on 100+ reviews on:

★★★★★ 4.6/5

Based on 100+ reviews on:

Trusted by leading businesses globally

Matomo is used by over 1 million sites globally, including 10% of the top 10,000 websites.

Financial institutions need solutions that prioritise security and compliance

Is your current web analytics tool:

Struggling to meet strict regulatory requirements?

Compromising the security of sensitive data?

Putting customer trust at risk due to privacy concerns?

Not giving you the insights needed to improve marketing?

You need Matomo.

Why choose Matomo for your financial institution?

Accurate data and reliable insights

Make confident decisions with 20-40% more data

Matomo delivers 100% accurate data with no sampling, giving your financial institution the reliable insights needed to optimise marketing, improve the customer experience, and drive growth.

"We were seeing half the numbers in Google Analytics – it was just complete nonsense. With Matomo, we feel we have data that we're confident in to update our strategy.”

Diego Rivera, Marketing Manager at Barn2 Plugins

Regulatory compliance made simple

Keep your institution compliant and protected from risks

Matomo’s privacy-first approach ensures your financial institution meets the strictest global regulations, including GDPR, CCPA, LGPD, and more. With built-in compliance features and full control over what’s tracked, Matomo adapts as regulations evolve to keep you compliant.

"We have the satisfaction of being legally compliant and still understanding how visitors use the website."

Julie Gosalvez, CMO at Climeworks

Protect your sensitive data

Keep your data safe with security features financial institutions rely on

Matomo gives you the tools to secure your sensitive data, from access controls and audit logs to SSL encryption, single sign-on (SSO), and two-factor authentication (2FA) to ensure only authorised access to your sensitive data.

“High security, high flexibility, and we know exactly who is looking at the data collected. That is why we have chosen Matomo."

Mikke Schiren, Customer Solutions Developer at Digitalist

Actionable insights without compromising privacy

Get the data you need to make informed decisions

Matomo offers advanced features like heatmaps, session recordings, and A/B testing to help you better understand user behaviour, while ensuring privacy and compliance are never compromised. With our API or BigQuery and Data Warehouse export feature, you can dive deeper into raw data for advanced analysis.

“On top of the usual analytics, Matomo also includes the option for heat mapping so you can see where your users are looking on individual pages and then use that information to increase sales and conversions.”

Andrew Arnold, Marketing & Digital Manager at YMCA

Dedicated support from real people

No chatbots, no confusing articles—just real help when you need it

Our team is here to provide clear answers and real support. With a 92% happiness score, we’re committed to helping you.

Is Matomo right for your financial institution?

Matomo is not for financial institutions that:

Don’t prioritise privacy or compliance: If strict regulations and customer data protection aren’t crucial, Matomo may not be for you.
Don’t need strong security: If protecting sensitive data isn’t important, Matomo’s security features might feel unnecessary.
Love basic analytics: If basic reports are enough, and you don’t need features like heatmaps or raw data exports, Matomo’s advanced features might be too insightful.
Prefer solving problems on their own: If you enjoy troubleshooting through confusing help centres or automated chatbots, Matomo’s dedicated support might feel too helpful.