The Visitors Overview page provides a high-level summary of your website’s visitor numbers and engagement. You can access this page within the Matomo dashboard by clicking the Visitors menu item in the main navigation and then clicking on Overview.

Visitors Overview

The analytics data shown on this page is defined by data selectors at the top of the page. Make sure you take a moment to ensure that you have selected the correct website, date range, and segment that you’d like to analyse.

Visits Over Time

The top section provides a row evolution chart that enables you to see how visits metrics are trending over time. The default metric displayed for this chart is Visits. It is possible to change which metrics are displayed by clicking on the line chart icon alt_text at the top left of the chart and selecting one or more other metrics to plot. The metrics available on this page are:

  • Visits
  • Unique Visitors
  • Users
  • Avg. Visit Duration (in seconds)
  • Bounce Rate
  • Actions per Visit
  • Maximum actions in one visit
  • Visits with Conversions
  • Pageviews
  • Unique Pageviews
  • Downloads
  • Unique Downloads
  • Outlinks
  • Unique Outlinks
  • Avg. generation time

You can select multiple metrics if you want to compare them. For example, to compare the number of downloads with unique downloads to understand the reach of your downloaded content, or whether the same visitors are downloading files multiple times.

Visits Over Time

While working with data in this chart, you can also find all the usual row evolution options beneath the chart, which allow things like exporting the data in various formats, as well as changing the reporting period and number of intervals.

Visits Overview

The Visits Overview section on the second half of the Overview page shows a collection of sparkline summaries which provides a snapshot of key visitor metrics over your selected date range.

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The small line chart beside each metric shows a simplified version of the visits over time trend, with a blue spot representing the high point and an orange spot on the low point. Clicking on any of the metrics within this section will automatically update the full evolution graph at the top of the page to allow for deeper analysis of those metrics.