What is Matomo?

Matomo, formerly known as Piwik, is a downloadable, Free (GPL licensed) web analytics software platform. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. Matomo (Piwik) aims to be an open source alternative to Google Analytics. Matomo is PHP MySQL software which you download and install on your own webserver. At the end of the 5-minute installation process you will be given a JavaScript tag. Simply copy and paste this tag on websites you wish to track (or use an existing plugin to do it automatically for you). To learn more about what Matomo offers, check out the list of features page. If you need professional help to make the most out of Matomo, get in touch with the Matomo analytics experts.