Does Multi Channel Conversion Attribution work as a standalone product?
No, the Multi Channel Conversion Attribution plugin is built on top of Matomo (Piwik). To use it, you first need to install Matomo.
Matomo requires PHP, a MySQL database and a webserver like Apache or Nginx. Learn more about Matomo.
Alternatively, to take away the hassle of installing and maintaining your own Matomo, sign up to our Matomo Cloud (formerly Piwik Cloud) service.