Which metrics do I get out of Media Analytics?
Media Analytics gives you insights for many metrics for each of your video and audio, in particular:
- How often was a page viewed, that had a video or audio included.
- How often was a video or audio actually started.
- How often did a visitor finish viewing a video or listening to audio.
- How long did a visitor watch a video or listen to audio.
- How far in the video or audio did the visitor watch or listen.
- How often the video was viewed in fullscreen.
- How many unique users have watched or listened to your media (where each user is counted only once).
- How many unique users have viewed a page where a video or audio was included.
It also reports various metrics processed for each video and audio such as:
- « Play rate »: the percentage of visitors that watched or listened to media after they have visited a page where this media was included.
- « Finish rate »: the percentage of visitors who played media and finished it.
- « Completion rate »: the percentage of how much visitors have watched of a video or listened to audio.
- « Fullscreen rate »: the percentage of visitors that opened a video in fullscreen.
- « Average Time To Play »: the average amount of time it took a visitor to start playing the media since the page was loaded.
- « Average Time spent watching »: the average amount of time a visitor spent watching or listening to media.
- « Average Media Length »: the average length of a video or audio media file.