What does Media Analytics do?

Media Analytics measures how your videos and audio is consumed by your visitors. It lets you know how often a media was played, for how long they played it, whether they viewed it in fullscreen, how often a video was paused or resumed, gives you real time insights and much more. Media Analytics tracks your videos and audios by automatically adding a bit of JavaScript code to your Matomo Analytics (formerly Piwik Analytics) Tracker code.