What is the ‘admin’ permission in Matomo?

Super users can create new users and assign them the ‘admin’ permission on a given set of websites. Users with the ‘admin’ permission can edit the website settings (Name, URLs, Timezone, etc.). They can also create, manage and delete entities for the website(s) such as Goals, Funnels, Forms, A/B Tests, Heatmaps, Session Recordings, Delete visits using the GDPR privacy tools, Invalidate reports, etc.

Users with ‘admin’ permission can also create new users and grant the new users the ‘view’ or ‘write’ or ‘admin’ permission on the website(s) the user has ‘admin’ permission.

Users with ‘admin’ permission cannot add other websites and they cannot manage plugins or other global settings.