2023 boasts ~2.64 billion online shoppers worldwide; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. …
The better you understand your customers, the more effective your marketing will become. The good news is you don’t need to run expensive focus groups to learn much about how your customers behave. Instead, you can run a marketing cohort …
There’s no denying that Google Analytics is the most popular web analytics solution today. Many marketers choose it to understand user behaviour. But when it offers so many different types of metrics, it can be overwhelming to choose which ones …
It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a …
Handling your user data as a single mass of numbers is rarely conducive to figuring out meaningful patterns you can use to improve your marketing campaigns. A cohort report (or cohort analysis) can help you quickly break down that larger …
Driving traffic to your website is only half the battle. The real challenge — once you’ve used a web analytics solution to understand how users behave — is turning more of those visitors into customers. That doesn’t happen by accident. …
The days of mass marketing with the same message for millions are long gone. Today, savvy marketers instead focus on delivering the most relevant message to the right person at the right time. They do this at scale by segmenting …
First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned job application getting tossed in the “no thank you” pile, 38% of visitors to your …
Struggling to get the insights you’re looking for with premade reports and audience segments in your analytics? Custom segmentation can help you better understand your customers, app users or website visitors, but only if you know what you’re doing. You …
Imagine that a farmer is trying to figure out why certain hens are laying large brown eggs and others are laying average-sized white eggs. The farmer decides to group the hens into cohorts based on what kind of eggs they …