Here is a presentation we did to present Matomo (Piwik) to an audience in a french engineering school. I gives a simple overview of
- what web analytics is
- measure
- analyze
- act
- piwik competitors (google analytics, clicky, etc.)
- why Matomo is better than the competition
- Open Apis
- Plugins architecture
- Powerful data abstraction layer
- Innovative user interface
- Customizable dashboard with widgets
