Useful ways to benefit from the User ID feature (including segmenting)

The User ID feature helps you make your analytics data more actionable on an individual user basis. Here are some quick ideas for how you can use this feature to benefit the goals for your website:

• Membership Sites – Rank your users, understand what content each specific user is interested in, categorise the capabilities of various users of your site, look for sticky content i.e. content that people keep coming back to.
• Market Research – Build a profile of the different types of users using your site and their relevant interests.
• Customer Support – If users contact you after having trouble accessing certain content or download, look at where they are getting stuck.
• Reward Engaged Users – Being able to identify your most engaged users enables you to target these users with additional outreach and campaigns to build lasting relationships. You can check the login frequency of specific users to see who is most active.
• Login State Segments – Look into the behavioural and ecommerce trends of logged in users vs logged out users.
• Identify Unengaged Customers – Identify your least engaged users which are most likely to churn and run tests to see if you can re-engage them.
• Analyse differences between cohorts of your users – For example, if you have raised your pricing, do users that have joined after the price rise seem to interact with your site any differently from those on an older price plan?

How to Compare Analytics of Logged In vs Logged Out Users

One indirect way to benefit from the User ID feature is to create segments based on a user’s login state. You can create segments for visits based on whether they are associated with a User ID or not and compare the activity of these two groups of users.

How to Create a Segment for Logged in Users

1. Click on the Segment button.
2. Type Logged In Users.
3. Select User ID in the first dropdown.
4. Select Is not in the second dropdown.
5. Leave the text field blank.
6. Click the big Save & Apply button.

How to Create a Segment for Logged Out Users

1. Click on the Segment button.
2. Type Logged out Users.
3. Select User ID in the first dropdown.
4. Select Is in the second dropdown.
5. Leave the text field blank.
6. Click the big Save & Apply button.

How to compare the two segments

Once you have created the two segments, you can compare them in any of the Matomo reports.

1. Click the Segment button.
2. Select the Logged In Users segment.
3. Click the Segment button again.
4. Click the Comparison icon next to the Logged Out Users segment.
5. Visit any Matomo report where you would like to compare the two segments and see the data for each, side-by-side.