Is it possible to change the campaign dimension combinations?
First, go to the Multi Attribution report which is listed under the “Goals” category. In the top you can find a select field where you can change the campaign combinations that should be considered prior to the conversion. By default, you can select Campaign Name for a period of 90 days, Campaign Keyword for a period of 90 days and Campaign Name + Campaign Keyword for a period of 90 days.
There may be scenarios where you want to change this combination, to do so follow below steps.
- Login to Matomo as Super User
- Click on « Administration (cog icon on the top right) »
- Click on « Settings > General Settings »
- Scroll down to « MultiChannelConversionAttribution »
- Configure the combinations as per your desired choice
- Save
Note: To get other campaign dimensions like Campaign Medium, Campaign Source and etc. MarketingCampaignsReporting plugin should be installed and activated.