How do I get insights in the movers and shakers? (Increasers and Decreasers)

The Movers and Shakers report shows you the elements of a report that have increased or decreased the most in terms of visits or pageviews.

For example you can see at a glance which pages have increased (or decreased) the most in traffic this month compared to the last month (without having to specifically look and compare your reports saving you time). Similarly you can see the websites that used to bring many visits in the last month but have now stopped (and the websites that start sending you visits but didn’t use to).

The Insights feature is available in most reports such as Pages, Page titles, Downloads, Outlinks, Events, Contents, all Custom Dimensions reports, most Software and Devices and Locations reports.

Viewing « Movers and Shakers » in the dashboard

In Matomo 4.x, the default dashboard includes the « Movers and Shakers » widget. This widget will show the movers and shakers across a selected set of reports which are: Pages URLs, Page titles, Downloads, Websites, Campaigns, Social media sites and Search engines.

If you don’t see the « Movers and Shakers » widget in your dashboard:

1. go to Dashboard,

2. click on the « Dashboard » selector,

3. under « Add a widget », hover on « Insights »,

4. then click the « Movers and Shakers » widget to add it to your dashboard.

Viewing « Movers and Shakers » in a specific report

You can also view the movers and shakers for any report that supports it.

1. open your report (for example the « Pages » report),

2. under the report, click the « Change Visualisation » icon,

3. then click the light bulb icon labeled « Insights » to open the Insights visualisation

You will now see the trending pages compared to the previous time period.

Below the report you will be able to choose whether to show the Growth compared to the previous period or Growth compared to the same period last year. You can also see the results for a different time period by changing the date in the Date Selector at the top of the page.

The data can also be filtered for example show only movers, only the new elements, or only show those that have disappeared from the report. By default, the report is set to show Increaser and decreaser, or you can update it to show either on its own.

The example below shows the most increased visits by Channel Type over a one-month period. You can see the actual number of additional visits and the percentage increase those visits represent.

Use the Date & Segment comparison feature for more in depth analysis

The Date & segment comparison feature lets you see and compare all the metrics, learn more in this article.