How you can use Matomo MCP to make faster, smarter decisions

Our new free guide shows you how to use Matomo MCP in practical workflows, from campaign reporting to audience analysis and stakeholder updates. By the end, you’ll know how to use Matomo MCP to turn analytics questions into business decisions faster. No technical knowledge required.

You already have the data. What you want is the answer, and you want it now. Matomo MCP connects your analytics to an AI tool like Claude, ChatGPT or Codex, so you can ask a question in plain language and get a clear answer straight from your real data. No digging through reports. No waiting on someone to pull the numbers.

This free guide gets you from curious to confident in one sitting. It shows what to ask, three ways to use MCP in your week, and how to set it up in minutes, with no jargon and nothing technical to learn first.

Download the guide and ask your first question today.

What Matomo MCP does for you

Matomo MCP is the AI connector for your analytics. MCP stands for Model Context Protocol, an open standard that lets an AI tool talk to your data in a secure, structured way. In plain terms, it is a bridge. You ask, the bridge fetches the right data from Matomo, and your AI tool turns it into an answer you can act on.

It earns its place when you need a fast read. Ask it things like:

  • What were my top five traffic sources last week?
  • Which campaigns drove the most conversions and revenue last quarter?
  • How does conversion differ between mobile and desktop this month?

Built for your team, not just engineers

Marketers use it to see which campaigns pay off. Analysts explore trends without exporting a single CSV. Product teams spot where users drop off. Team leads get a quick read before a meeting. Technical teams can even check that tracking fires as expected. The guide gives example questions for each role, so you can start with the one that matches your job.

Analytics you stay in control of

Matomo MCP moves only the data you authorise, and it never trains AI models on it. You choose the AI tool, you set what it can access with API tokens or OAuth scopes, and you can keep everything read-only until you decide otherwise. The guide walks you through a responsible setup, so your data stays governed by your own rules.

Set up in a few minutes

You install nothing on your computer. On Matomo Cloud the MCP Server is included and a Superuser switches it on. You connect your AI tool, ask your first question, then follow up in the same chat to dig deeper. That follow-up is where MCP really shines, because you refine your answer without ever starting from a blank report.

Download the guide and turn your next analytics question into a decision.

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